For small business owners, the new year brings a wealth of opportunities to reach your audience on social media platforms. When you focus your energy on social media, you’ll be rewarded with increased customer loyal, more profits, and the success that you desire. You’ll get the best returns from your efforts if social media is a part of the way that you do things. But, there are some new trends this year brings that you should look at. These trends will likely offer perks if used by your business, too.
In 2019, about 80% of all content posted on social media will be a video. This statistic proves that it is worth the effort to create a video to show to your audience. Facebook and Instagram have both introduced live video features to further highlight how important videos are in today’s online world. Whether the video is one that promotes your business or showcases you as an industry leader, it is important to make a video or two and share it with your audience to get results.
Speaking of live video, have you taken advantage of the opportunity to reach your customers in real time with this feature? If not, it is time to do so. Although using live video can be scary at first, you’ll get accustomed to it and will love using the feature. It’s easy to reach customers in real time with the live video option, where you can promote products, services, or simply use the time to meet and mingle with your audience and get to know them just a little bit more.
Everyone wants their photos to get plenty of likes. It alerts you to the type of content your audience wants to see, encourages you to post more photos, and honestly, feels good to get the likes. But, it doesn’t come easily on social media, especially for new brands who are just starting out. Luckily, you get automatic Instagram likes when you buy them. This is an easy and beneficial purchase that will help you take your marketing efforts to the next level and offers other nice benefits, too. Make that purchase and follow a trend that many are using to get ahead of the competition.
The Bottom Line is Simple
Social media provides an easy-to-use platform that lets you reach customers in a more personalized manner that allows easier engagement and better focus on the important aspects of building a customer relationship. It is the way to reach your audience in 2019 and in the years to come. The trends above are a few of the many that 2019 has to bring. This year is sure to be filled with exciting fun that enables growth potential for your brand, regardless of the industry that you serve. Be sure to implement as many of these trends -and others -into your scheme of things and let the benefits of social media work for your company.